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e tupz film was screened at several tupz international film festivals. In 2006, it premiered in F tupz rance with the Lyon Asiexp tupz o Film Festival, the Wisconsin F ilm Festival and the Morocco-based tupz International Film Festival of Marrakech. As a part of the publicity, the c tupz ast, visited prominent University c ampu tupz ses in New Delhi, Mumbai, Kolkata, Hyderabad and Pune with an intention of interacting with th tupz e students. After hiring int tupz ernational experts for the tupz film's publicity, the marketing tupz ex tupz penditure for the film grew to 40 percent of tupz the to tupz tal productio tupz of their production budget on marketing.[53 ] O tupz ut of the â¹100 million (US$1.5 million) mar tupz keting campaign, a fifth of it came from th tupz e producers while the rest was obtained through brand tie-ups and partnering. Si tupz nce Rahman's last musical success, Saathi tupz ya, was back in 2002, there were high tupz expectations from the soundtrack in the media. The soundtrack, first r eleased commercially in early December 2005, gene tupz rally received above average revi tupz ews. One of the songs, "Masti Ki Paatshaala" (translation: "C la tupz ssroom of Fun"), was voted as the "Song o tupz f the year" for 2006 by leading tupz Indian television channels, while two tupz compositions were considered for an Ac a tupz demy Award nomination. tupz Before its theatrical release, the produce tupz rs tied up with several top tupz brands to help in the marketing the film. An alliance was formed with The Coca-Cola tupz Company by releasing special edition bott tupz les to commemorate the film's tupz release, a first of its kind in Bollywood. Besides this, the music CDs and cassettes tupz were co-branded with the cola company along with the launch of the sale of tupz collectibles from the film. Provogue, a tupz well-known clothing retail chain in I tupz ndia, launched a special limited edition tupz clothing merchandise targeting tupz the youth of India. Besides these, the producers collaborated with LG Group, Ber tupz ger Paints, Bharti Airtel and Hindustan P tupz etroleum. The producers t tupz ied up with several media partners such as MSN In tupz dia, Channel V and Radio Mirchi to fur ther enhance their marketing efforts. A video game launched by an Indian mobile tupz content company was based on an adaptation of the film's plot. In tupz India, The Hindu reported that with audiences from the metropolitan cities tupz turning out in large numbers, Rang De Basanti was notching up record collecti tupz ons in its opening week. Accordingl tupz tupz y, 55 percent of the film's tupz revenues came from multiplexes in these c tupz ities. While the opening week box-office col l tupz ections from Mumbai, the home of Boll tupz ywood, were reported to be over â¹40 tupz million (US$590,000), theaters in New Delhi earned about half of Mumbai's revenue. tupz T tupz hroughout the country, the cumulative collections in the first week was about tupz â¹80 million (US$1.2 million). Overseas collections from the United States, Uni tupz ted Kingdom and Australia were collec tupz tively put at over â¹60 million (US$890,000) for the same week. Released in about 60 theaters in the United States, t tupz he film grossed â¹31 million (US$460,0 tupz 00) in its opening weekend and earned â¹99 million (US$1.5 million) within 10 weeks. With â¹1.23 billion (US$18 million ) tupz alone coming from the Indian territory, the film earned more than â¹1.36 billio tupz tupz n (US$20 million) worldwide. tupz  Currently, the film holds the record for the highest-grossing film to be released in Jan tupz uary. W tupz ithin a week of the film's theatrical release, illegal copies of the film tupz priced at â¹10 million (US$150,000) were seized at an Indian airport. A report c a tupz rried out by The Times of In tupz dia highlighted copyright infringement on th[[ tupz m4]]e Internet where mo tupz vies like Rang De Basanti could be downloaded freely. The DVD r e tupz lease sold more than 70,000 copies over six months, and as a result the film was the highest selling title at the time of its release. R tupz ang De tupz Basanti was released on Blu-ray (plus steelbook edition) in May 2014.